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IndoorAtlas Hopes to Unlock the "Holy Grail of Advertising" With Magnetic-Field Mapping

With today's technology, it seems like almost every bit of Earth has been mapped--even parts of the underwater world. But it's a different story inside buildings. With the accuracy of GPS faltering indoors and radio waves providing marginal improvement, navigating inside isn't as simple as firing up a maps application.IndoorAtlas believes it has found a solution to this problem--by tapping into the magnetic field, which for millions of years has been guiding turtles, whales, salmon, and other migratory animals. Enabled by ultra-accurate positioning, IndoorAtlas believes product-proximity ads could be the next forefront of advertising. The company

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25 Sep
M. Lens-FitzGerald @Dutchcowboy
IndoorAtlas Hopes to Unlock the "Holy Grail of Advertising" With Magnetic-Field Mapping By @alicetruong http://t.co/IyUNv9Ihsv