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Motorola teases augmented reality project with clever pop-up art

Earlier this year, at Qualcomm’s Uplinq conference, Motorola showed off a teaser of a child-focused augmented reality concept they were working on. Today, it looks like that project is a lot closer to being announced, as Motorola shares a sneak peek with us.When Motorola SVP Regina Dugan asked a crowd of developers, businessmen, and press when the last time they giggled at their smartphone was, there wasn’t a ton of crowd response (the video is below). Fortunately, that didn’t stop her from explaining what she meant. Motorola has been working on a project that focused on exploring the depths of interactive storytelling from a mobile device.

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24 Oct
awe 2013 @ARealityEvent
RT @comogard: Cool: Moto X box opening tells a story with #AugmentedReality over a popup http://t.co/o0Y2BmJe2k
24 Oct
Ori Inbar @comogard
Cool: Moto X box opening tells a story with #AugmentedReality over a popup http://t.co/t6lNNIPViS
24 Oct
Augmented Reality NL @AugmentedNL
#AR - Motorola teases augmented reality project with clever pop-up art - Geek http://t.co/kkkPx1JjFU #augmentedreality
23 Oct
AugmentedAdvertising @AugmentedAdvert
GeekMotorola teases augmented reality project with clever pop-up artGeekEarlier this year, at Qualcomm's Uplin... http://t.co/mDFhGUrbO2